From Themed Room to Big Gains
Gatlinburg, TN | 5 Bedrooms | 3 Bathrooms
A Property With Potential – But Missing Something
Tucked away in the charming town of Gatlinburg, TN, this gorgeous 3,500 sq. ft. chalet seemed like the perfect mountain escape for families and groups. Boasting vaulted ceilings, family-focused amenities, a gourmet kitchen, and two expansive decks, the property was a dream on paper.
Yet, reality told a different story. Despite its stunning modern design and premium features, the property was falling short of its revenue goals. It wasn’t generating the buzz or bookings it deserved.
The Challenge – More Bookings, More Laughter
Even after a complete redesign in 2023—featuring a chic, modern lodge aesthetic—the chalet’s low average daily rate (ADR) remained a sore spot. What was missing? Entertainment options that could captivate large groups and create those unforgettable moments guests crave. Without them, the property struggled to stand out in a competitive market.
The Solution – Enter Dolly Parton Magic ✨
We saw an opportunity to turn an underutilized space – the detached garage – into an unforgettable game room with a Dolly Parton theme. This wasn’t just a room; it was a chance to create a one-of-a-kind experience that would capture hearts (and bookings).
The Design – Where Dolly Meets Art Deco
Inspired by Dolly’s iconic style, we crafted a space that felt equal parts sophisticated and playful – a true crowd-pleaser for all ages. Key design elements included:
- Stylish Decor: Smoky gray walls, lush velvet curtains, art deco sconces, and pops of vibrant pink created a bold yet welcoming ambiance.
- The “Dolly Wall”: A stunning display of framed photos of Dolly Parton surrounding a marquee mirror—a perfect ode to an American icon.
- Instagram-Worthy Moments: A swing with butterfly wings gave a nod to Dolly’s signature symbol, making it a favorite spot for shareable photos.
- Comfort Meets Chic: A cozy sectional sofa complemented by art deco touches (like a feathered lamp and sophisticated coffee table) for relaxing moments.
Entertainment Elevated
The new game room wasn’t just about style; it was about fun. To ensure it catered to groups of all sizes, we included entertainment options like:
- Shuffleboard
- Air hockey
- Foosball
- Poker table
This combination of design and functionality created a space where guests could laugh, unwind, and connect—fueling moments they’d remember long after checkout.
The Results – Transforming Experience Into Revenue
The results were nothing short of extraordinary.
- 23% Revenue Growth: Within just four months, the property saw a remarkable 23% increase in revenue.
- A Competitive Edge: The unique design and thoughtful amenities made the property a standout, driving bookings and earning glowing guest reviews.
- Guest Satisfaction: Guests couldn’t stop raving about the game room, highlighting it as the centerpiece of their stay.
Why It Worked
This wasn’t just a design update; it was an experience upgrade. The Dolly Parton-themed game room gave guests something they couldn’t find elsewhere—a space that was not only fun but utterly memorable. It captured the hearts of travelers who wanted more than a stay; they wanted an adventure. And they were willing to pay for it.
Your Property Could Be Next
Imagine turning an overlooked space in your rental into a show-stopping feature that boosts revenue and captivates guests. This case study is proof that small changes, done thoughtfully, can deliver big results.
If your property feels like it’s falling a little short—or you’re ready to reach new heights—now’s the time to act. Contact us today, and together, we’ll create something extraordinary that elevates your rental, excites your guests, and unlocks its true potential.
Don’t settle for good when amazing is just a call away.